Bishop: A Small Town With a Big Back Yard
The town of Bishop lies within driving distance of some of California’s iconic landmarks such as the Sierra Nevada mountains, Mammoth Lakes, Yosemite National Park, and Death Valley. Far from being overshadowed by these well-known destinations, Bishop is a major resort town with its own attractions like the Buttermilk Boulders, and its own claim to […]
Roseville: The Renewed District Continues to Attract Visitors Downtown
With an achieved majority of property owners in favor, the Roseville City Council recently voted to renew the Downtown Roseville Property and Improvement District (DRPBID) for an additional ten years! The Downtown Roseville Partnership (DRP), originally formed in 2014, is funded by assessments from the DRPBID. Their vision is “to be an action-oriented, collaborative organization […]
Huntington Beach: A District That Gives Back to the City
In December 2018, The Huntington Beach City Council unanimously approved the renewal of the Huntington Beach Tourism Business Improvement District (HBTBID) for another nine-and-a-half-year term! This was not just another renewal. Visit Huntington Beach (VHB), the HBTBID’s Owners’ Association, was originally funded by both the HBTBID and the City. Now, VHB is voluntarily stepping forward […]
Best Practices: Are You Submitting Your Annual Report Properly?
California nonprofit corporations serving as the Owners’ Association for a California assessment district formed pursuant to the Property and Business Improvement District Law of 1994 must comply with several important requirements. Staying in compliance is critical to the success of both the assessment district and the nonprofit corporation Owners’ Association. This article provides a summary […]
Achieving Success through Sports Events and Tourism
Among the numerous segments comprising a destination’s tourism portfolio, often exists sports and event tourism. These efforts may reside in any number of organizational structures from within a destination marketing organization (DMO), a government entity or stand-alone organization. The growth of sports and event tourism has been undeniable. The industry’s professional association originated with merely […]
Petaluma: Funds Support Both Historical and Modern Attractions
Downtown Petaluma strikes an eclectic and charming balance with its old fashioned architecture and vibrant mix of businesses and diversions. While the city of Petaluma still has a remarkable number of pre-1906 buildings including old Victorian, Queen Anne and Eastlake style houses, the iron-front buildings in the downtown commercial district form a special concentration of […]
Carmel-by-the-Sea: The Romantic City Continues to Soar
In early 2016, the Carmel Hospitality Improvement District (CHID) was created through a combined effort of Visit Carmel and Civitas. A 1% assessment on gross overnight rooms revenue was put in place to fund programs directed toward increasing room night sales. Now, nearly three years later, how is it doing? Carmel’s cultural and natural attractions […]
San Antonio: Increased Efforts Result in Increased Visitors
My San Antonio reported recently in December 2018 that Casandra Matej, president and CEO of Visit San Antonio, said the city’s tourism industry is “elated.” Why? City Council members approved a tourism public improvement district, or TPID, with a 10-1 vote. Supporters of the TPID have been working on a proposal for about two years, […]
A Mouth-Watering Opportunity to Improve Your Restaurant Scene
Every January brings California Restaurant Month, where destinations and restaurants throughout the state will celebrate their unique flavors by showcasing culinary scenes that make people hungry. From “Farm-to-Fork” to “Sea-to-Table,” our Golden State has no shortage of star power chefs that are whipping up delicious food, making our state the No. 1 food travel destination […]
DMOs: Stop “Defending Your Budget” — Go on Offense
I wince each time DMO leaders state that they must work harder to defend their budgets. The threat and response assume a pattern. A new grab on tourism dollars is met with a new call to rally supporters and to prepare yet another study. This defensive approach waits on the doorstep to greet calamity. What […]
