For Destination Organizations, stable funding is a critical element when implementing promotional efforts for your community. Yet many destinations continue to struggle to maintain state and local financing dedicated to tourism promotion on an annual basis. The California tourism industry refused to be one of those destinations. Just this week, Visit California announced that the tourism industry renewed the statewide Tourism Improvement District with a 95% vote in favor – the highest approval rating since Visit California’s inception. Funding for Visit California will continue to support long term, global strategies to maintain California’s position as the No. 1 U.S. tourism destination.
If you’d like to learn more about Visit California’s innovative model for destination marketing funding, or how a Tourism Improvement District could benefit your destination, please don’t hesitate to reach out!