Revelations and Thought Leadership at the First Annual National TID Summit
Adam Sacks of Tourism Economics, presented never-before-seen data in his session: The Economic Case for Tourism Improvement Districts to Drive the Recovery, presented by STR. According to the results of this study, on average, TIDs produce a 2.1% lift on hotel room demand and a 4.5% lift in hotel room revenue year-over-year. To put this in perspective, lift on hotel room demand and revenue represented an increase in 150,000 room nights and $51M, respectively, for the average destination in 2019.
