San Antonio: Increased Efforts Result in Increased Visitors
My San Antonio reported recently in December 2018 that Casandra Matej, president and CEO of Visit San Antonio, said the city’s tourism industry is “elated.” Why? City Council members approved a tourism public improvement district, or TPID, with a 10-1 vote. Supporters of the TPID have been working on a proposal for about two years, […]
DMOs: Stop “Defending Your Budget” — Go on Offense
I wince each time DMO leaders state that they must work harder to defend their budgets. The threat and response assume a pattern. A new grab on tourism dollars is met with a new call to rally supporters and to prepare yet another study. This defensive approach waits on the doorstep to greet calamity. What […]
Civitas is helping in Puerto Rico recovery – Bringing tourists back to Puerto Rico is a top priority.
John Lambeth, President & CEO of Civitas, spoke today to over one hundred Puerto Rico elected officials and tourism leaders about the importance of travel and tourism and strategies for reinvigorating Puerto Rico’s travel industry. Mr. Lambeth, based in Sacramento, has worked with over one hundred destinations around the world on developing stable funding for […]
Districts on the Move: Sacramento Tourism Marketing District Renews for 10 Years!
“California begins here.” Sacramento is the star on the map of California and is recognized as America’s Farm-to-Fork Capital. The Sacramento Tourism Marketing District (STMD) was renewed for a ten-year term, beginning July 1, 2017. Hoteliers renewed the STMD with overwhelming support from each of the four zones this spring. The STMD was implemented July […]
Best Practices: Are You Submitting Your Annual Report Properly?
Unfortunately, the answer may be no. We often see beautiful, detailed reports on everything our districts accomplished last year. And while those reports are a vital, wonderful tool for communicating with stakeholders, they usually don’t meet the requirements of the law. So, what do you have to put in your annual report? The guidelines herein […]
District Spotlight: Marina del Rey Voluntary Assessment District
In an unincorporated part of Los Angeles County lies the waterfront town of Marina del Rey. As the largest man-made small craft harbor in North America, Marina del Rey is a coastal playground with beaches and parks, an array of water activities and outdoor adventures, as well as a variety of restaurants. In an effort […]
Gilroy Tourism Business Improvement District: 2018-2027
By Gina Trechter, Civitas Building upon the success of their five-year initial term, Gilroy hoteliers have successfully renewed their Tourism Business Improvement District (TBID)! With a unanimous vote by City Council, the district was approved for a 10 year term beginning January 2018. The Gilroy TBID will generate approximately $365,000 in its initial year of […]
The Tourism Improvement District Revolution
By Melanee Cottrill, Civitas If you’ve seen us speak at a conference lately, you’ve heard the news – tourism improvement districts are booming! From humble beginnings in 1989, to a global phenomenon, tourism improvement districts are on the rise. Let’s take a look back at where we started, and just how far we’ve come. Humble […]
News Alert: Court Resolves San Diego TMD Lawsuit
By Melanee Cottrill, Civitas The San Diego Tourism Marketing District (SDTMD) today claimed victory in a three-year battle over the District’s most recent renewal. The case was San Diegans for Open Government (SDOG) v. City of San Diego (City). This case arose from the City’s 2012 renewal of the SDTMD. The TMD was created […]
Forbes: The TBID Revolution: New Dollars for Tourism Marketing
Here at Cerasis, we think it’s important that our clients and customers understand that transportation
