Siskiyou: A Renewed District that is Beyond the Ordinary
Countywide improvement districts have special and distinct features. They often cover broader areas, along with more diverse and higher numbers of constituents within their boundaries. This can call for enhanced understanding in order to achieve a consensus, but when common interests are supported by variety and strength in numbers, the benefits can be exceptional. The […]
Modesto: The Restored CVB Ushers in a Thriving Tourism Scene
“More people, businesses and organizations are choosing Modesto to host their events in recent years, so let’s continue showing them what our great city is all about!” observed Thomas Reeves, Community & Media Relations Officer at the City Manager’s Office, in July 2019. At the heart of the city’s efforts to promote a flourishing economy […]
Four Tourism Industry Companies Partner for Success
We are thrilled to officially announce our new partnership with SearchWide Global, CFO by Design, and Fired-Up Culture! It is no secret that these companies are well respected in the tourism industry. This new collaboration will only enhance our ability to better serve our clients and we can’t wait to see what the future holds! […]
The Three E’s of Tourism: Do We Need to Add a 4th?
I believe in the transformational power of travel. As a result, four years ago I pledged to start every presentation, classroom session, webinar, and public talk with a brief discussion of the importance of the travel industry. It struck me that we have witnessed three tectonic impacts from the growth of the tourism industry: positive […]
Camarillo: The New District Continues to Flourish
For five years, the Camarillo Hotel and Tourism Association (CHTA), branded as Visit Camarillo, has been promoting overnight hotel stays with marketing programs and strategic partnerships highlighting the City of Camarillo. The Official Visitor’s Guide and Pocket Map, a strong social media presence, the Visit Camarillo website, and the Tourism Center Kiosk are among the […]
San Gabriel: A City with a Mission – Literally!
San Gabriel is a “City with a Mission” — literally! It is the site of the Mission San Gabriel Arcangel, the 4th of an eventual 21 Spanish missions in California and a place of great historical interest in itself. Of additional significance, a nine mile walk from the Mission led to the foundation of a […]
Staying Competitive On and Off the Sports Field
Soccer, volleyball, gymnastics, destination management organization… what do all of these have in common? Competition. Each one is competing to win the tournament, to win the meet, to win the event. Parents are spending an exorbitant amount of money on trainers, coaches, and advanced leagues to help their children excel in hopes of winning and […]
Bishop: A Small Town With a Big Back Yard
The town of Bishop lies within driving distance of some of California’s iconic landmarks such as the Sierra Nevada mountains, Mammoth Lakes, Yosemite National Park, and Death Valley. Far from being overshadowed by these well-known destinations, Bishop is a major resort town with its own attractions like the Buttermilk Boulders, and its own claim to […]
Huntington Beach: A District That Gives Back to the City
In December 2018, The Huntington Beach City Council unanimously approved the renewal of the Huntington Beach Tourism Business Improvement District (HBTBID) for another nine-and-a-half-year term! This was not just another renewal. Visit Huntington Beach (VHB), the HBTBID’s Owners’ Association, was originally funded by both the HBTBID and the City. Now, VHB is voluntarily stepping forward […]
Carmel-by-the-Sea: The Romantic City Continues to Soar
In early 2016, the Carmel Hospitality Improvement District (CHID) was created through a combined effort of Visit Carmel and Civitas. A 1% assessment on gross overnight rooms revenue was put in place to fund programs directed toward increasing room night sales. Now, nearly three years later, how is it doing? Carmel’s cultural and natural attractions […]
